Hi - I’m Christine. I provide fulltime and fractional proposal and marketing leadership that helps organizations win more business and strengthen their market position.
Services include proposal development, marketing strategy, content creation, and sales enablement.
By aligning sales, marketing, and operations, I deliver clear messaging and engagement strategies that improve win rates, increase conversions, and drive measurable results.
Crisis24
Sr. Manager, Stakeholder Engagement and Communication
2022 — 2024
Drove enterprise-wide engagement strategies that built stronger relationships, aligned stakeholders, and enhanced brand visibility across multiple channels. Designed and executed integrated campaigns (webinars, trade shows, events, and social media) tailored to the buyer journey, increasing engagement and conversions. Partnered across business units to align initiatives with organizational goals, ensuring consistent messaging and collaboration. Produced high-impact content that delivered targeted, persuasive messaging to diverse audiences.
Cushman & Wakefield
Sr. Proposal Manager
2021 – 2022
Managed end-to-end proposal process for high-stakes projects, ensuring timely and effective submission of proposals. Led the proposal process for high-value projects, developing tailored strategies, coordinating cross-functional teams, and conducting competitive analysis to enhance proposal effectiveness and win rates. Increased proposal win rates by 30% through the development of targeted strategies, leveraging competitive analysis and customized content.Fostered collaboration among cross-functional teams, leading to improved insights and overall effectiveness in proposal outcomes.
ISS Facility Services
Head of Bid Management
2019 – 2021
Directed strategic planning and management of large, complex bids, translating business objectives and technical solutions into compelling proposals that drove growth across North America. Oversaw opportunity assessment, capture planning, and proposal strategy from pursuit through submission. Partnered with sales, marketing, and subject matter experts to ensure proposals aligned with client requirements and ISS brand standards. Streamlined bid management processes, improving efficiency and consistency in proposal delivery.
Sodexo
Sr. Manager, Proposals
2019 – 2021
Managed and motivated a team of food and facility management writers and proofreaders to assure development and delivery of comprehensive and exciting proposals on-time per customer requirements. Collaborated with sales and solutions teams to develop win themes, proposals and presentations across the business development lifecycle. Worked with marketing and research teams on thought leadership and industry trends. Assessed and monitored pipeline of proposal activity and making respective assignments to assure adequate coverage and commitment.
ABM Industries
Director, Proposal Support
2010 – 2012
Directed the full proposal development lifecycle, supporting sales and business development teams in pursuing high-value contracts across diverse markets. Led a team of proposal writers, ensuring timely, compliant, and compelling responses. Assessed solicitation requirements and created detailed work plans, outlines, and formats to address all client needs. Partnered with sales and leadership to shape win strategies, evaluate risks, and strengthen competitive positioning. Created a collaborative content library to improve efficiency and consistency.
Linc Facility Services
Manager, Business Development Programs
1996 – 2010
Responsible for all business development, marketing communications, and proposal writing activities for this national facility management service provider. Major responsibilities included assisting with developing yearly business development/ marketing plan and budget that supported corporate business plan, developing and maintaining successful proposal development strategies, managing traditional and digital marketing campaigns, writing and producing all collateral material, sales tools, including proposals for sales staff, and implementing advertising and communications plans.